Last night there was a rather “controversial” commercial aired during Game 1 of the Caps vs. Rangers Stanley Cup Playoffs. While the advertised product was ok, the manner that it was approached with, was not so picture-perfect. It started off during one of the early commercial breaks in the first period. I’m not sure about the commercials that were played on the other channels, but Comcast SportsNet decided to play this commercial for the new Kia Soul:
Golf is commonly known as the popular off-season past-time for hockey lovers, so normally this would be a fine commercial to air. However, this commercial may not be the best choice this early on in the playoffs. Maybe the subtle message here is that golf should be on our minds, though only for the loser of this series; i.e: the Rangers. But the commercial fails in this thought process because the star golfer portrayed is driving a fire engine red car, and she is wearing (or should I say, “rocking the”) red. If red was not the eye-catching color in the commercial, then I think it would be suitable to be aired during the Caps games.
It’s just that the combination of someone
in rocking the red and golfing, isn’t really the message that Caps fans want to be left with. The Caps and their fans do not want to be thinking about golfing anytime soon. We want to have only hockey on our minds. Hockey and winning.